With more and more people subscribing to different services, it is becoming increasingly difficult to keep track of them. Minna Technologies’ subscription management platform, which is integrated into Swedbank’s mobile banking app and available to 4 million private customers in Sweden, tracks and provides a full overview of subscriptions. In addition, customers can easily cancel any unwanted subscription or switch to a better subscription provider, through easy and actionable recommendations.

“When entering into our partnership with Minna Technologies, our aim was to create added value for our customers.” said Ģirts Bērziņš, Head of Digital Innovation and Strategy at Swedbank. “18 months into our partnership, we are thrilled to see that our customers value the solution and that we’ve been able to save nearly 50 million SEK for them, by shifting our focus from financial insights into more actionable recommendations.”

As partners, Minna Technologies and Swedbank work closely together to constantly improve and increase customer value as well as to build new innovation together.

About Minna Technologies

Minna Technologies is a Gothenburg-based FinTech, which was established in 2015 by the 3 co-founders; Joakim Sjöblom, Jonas Karles and Marcus Lönnberg. The company has more than 50 employees, which includes people from 13+ nationalities. Before entering into the partnership with Swedbank, Minna Technologies operated a stand-alone app in Sweden called “Mina Tjänster”, but with the partnership, Minna Technologies shifted direction from being a Business-to-Consumer (B2C) company to becoming a Business-to-Business (B2B) company. Aside from being a partner, Swedbank has also invested in Minna Technologies; first in 2017 and most recently in May 2019.