Financial literacy and our public education initiatives
We educate people about personal finance. Many of our lectures are aimed at young people and take place at schools throughout Sweden and the Baltic countries.
We want more people to be able to build up their finances and get the financial knowledge they need to feel secure in their everyday lives and believe in the future.
That’s why we want to empower one million people to improve their financial health by 2030, in Sweden and in the Baltic countries.
This will benefit not only the individual, but also society as a whole. When people understand their personal financial situation and how they can influence it, they can take control of their finances and increase their security and freedom. And that’s good for everyone.
Our work on financial health is based on the United Nations’ definition of the concept: “feeling secure in your personal finances, having control, resilience and economic freedom”:
A personal financial situation that generates higher income than expenses
Insurance that protects personal finances, such as unemployment insurance and home insurance
A savings buffer
Savings for future goals, such as to achieve a desired standard of living as a pensioner
A manageable debt level, with margins for higher interest rates and a decline in personal finances
Knowledge to be able to make good decisions about personal finances