Financial health

We want to empower people to improve their financial health

We want more people to be able to build up their finances and get the financial knowledge they need to feel secure in their everyday lives and believe in the future.

That’s why we want to empower one million people to improve their financial health by 2030, in Sweden and in the Baltic countries.

This will benefit not only the individual, but also society as a whole. When people understand their personal financial situation and how they can influence it, they can take control of their finances and increase their security and freedom. And that’s good for everyone.

Our contribution to financial health

Two girls using the mobile to pay for a bun at an outdoor coffee shop.
Two girls pays for a bun

Financial literacy and our public education initiatives

We educate people about personal finance. Many of our lectures are aimed at young people and take place at schools throughout Sweden and the Baltic countries.

Children and adults in the garden having a fika.
Family and friends having a picnic in the garden

Financial Health Index

Swedbank’s Financial Health Index measures people’s knowledge and ability regarding everyday finances, savings, loans and financial security in all our home markets.

Smiling man with headset at customer center
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Advice for financial health

We nudge, guide and inspire our customers to help them discover, explore and close gaps in their finances.

What is financial health?

Our work on financial health is based on the United Nations’ definition of the concept: “feeling secure in your personal finances, having control, resilience and economic freedom”:

  • A personal financial situation that generates higher income than expenses

  • Insurance that protects personal finances, such as unemployment insurance and home insurance

  • A savings buffer

  • Savings for future goals, such as to achieve a desired standard of living as a pensioner

  • A manageable debt level, with margins for higher interest rates and a decline in personal finances

  • Knowledge to be able to make good decisions about personal finances