Swedbank's Strategic Direction states our purpose, vision and values. Our values are open, simple, and caring. Our vision is a financially sound and sustainable society where we empower the many people and businesses to create a better future. To ensure the delivery of our purpose and vision, we shall be an attractive, inclusive workplace with clear accountability. We have to be an efficient, profitable and compliant bank and financial services platform. It is also fundamental that we have a standardised, scalable and stable infrastructure.

Swedbank shall operate with transparency, trust and integrity. Swedbank's foundation is built on maintaining the trust of our customers, owners, employees and business partners, as well as the trust of society. We need to manage risk awareness and base all our decisions on high ethical standards. When making decisions, we must be guided not only by what is permitted and legal, but also by what is right and proper from an ethical perspective.

We handle extensive financial assets and have access to confidential and other sensitive information, on a day-to-day basis. This makes Swedbank a target for attempts at financial crime. We are committed to protecting Swedbank from activities that pose threats to our operations and customers, and in the long run the integrity and the stability of the financial system. As a result, we as a financial institution are expected to place stricter requirements on our employees than is customary in other business sectors.